GoodDollar
UTM Builder
Generate tagged campaign URLs following the
UTM Master Standard
.
Destination
Page URL
?
The page you want people to land on. Usually goodwallet.xyz, gooddapp.org, or ai-credits-web.vercel.app. Must start with https://
Enter a valid URL starting with https://
Source & Medium
Required
Source
?
Where is the traffic coming from? Pick the platform or partner that will display the link. E.g. if you're posting on Telegram, select "Telegram".
Select source...
Medium
?
What type of channel is this? "Social" for organic posts, "Email" for newsletters, "Partner" for app integrations. This groups traffic into categories for reporting.
Select medium...
Custom source name
(lowercase, e.g. partner_kipu)
Campaign
Required
Initiative
?
Which project or product area does this campaign promote? Select the one that best fits. Use "General" if it's a broad GoodDollar campaign not tied to a specific product.
Select initiative...
Goal
?
Awareness
= people learn we exist.
Acquisition
= new signups.
Activation
= existing users try a feature.
Retention
= bring back inactive users.
Revenue
= drive purchases.
Select goal...
Date
?
When this campaign launches. Auto-filled to the current month. Change it only if scheduling for a different month.
Campaign name
?
A short, specific name for this campaign. Use underscores between words, no spaces. Examples: launch_announcement, weekly_thread, claim_day_promo
Use lowercase letters, numbers, and underscores only
Campaign tag will appear here as you type...
Content
Optional
Variant / placement
?
Use this when you share multiple links for the same campaign. For example: thread_01, thread_02, thread_03 for a Twitter thread. Or banner_top vs cta_bottom for email links.
Generated URL
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